Web Design & AI Automation for Boise Businesses

What I Do

Everything you need.
Nothing you don't.

End-to-end digital execution under one roof — from the first pixel to the automation running behind your business.

Web Design & Development

Custom-built websites for contractors, service businesses, and local brands — fast, accessible, and designed to convert. Every line of code is written with purpose.

Custom Website Builds Strategic UX Design Performance Optimization Responsive Development

AI Automation & Integration Most Popular

AI systems most studios still can't offer - lead scoring, automated workflows, chatbots, and integrations built to work quietly in the background.

AI Lead Qualification Intelligent Chatbots Workflow Automation API Integrations

Branding & Identity

More than a logo. A complete visual system designed to tell your story, build trust, and stay consistent everywhere your brand appears.

Logo Design Visual Identity Systems Brand Guidelines Social Graphics

SEO & Digital Marketing

Search strategy built to increase visibility and attract qualified traffic — especially for contractors, service businesses, and local brands in Boise and across the West Coast.

Technical SEO Local Search Strategy Content Strategy Paid Search Campaigns

AI Content & Blog Writing New

Done-for-you blog and content creation powered by AI — trained on your brand voice, optimized for search, and published automatically. Your site stays active and authoritative without you writing a word.

AI Blog Generation Brand Voice Training SEO-Optimized Content Auto-Publishing

AI Capability

The AI advantage.
It's real.

ai-lead-engine.js

// Real-time lead intelligence

const lead = analyzeLead(formData);

// Score 1–10 based on signals

const score = lead.urgency

+ lead.budget

+ lead.intent;

// Route to the right channel

if (score >= 8) {

notifyOwner('HOT LEAD 🔥');

}

▶ Score: 9 - High Priority

█

What we build

⚡

Intelligent Lead Scoring

Every form submission scored in real-time - urgency, budget, intent. Hot leads rise to the top automatically. This is a real differentiator — and one most studios still can't offer.

🤖

Conversational AI Agents

Custom-trained chatbots that answer questions, qualify leads, and book appointments 24/7. Even when you're on the river.

📊

AI-Assisted Design & Copy

Faster iteration, smarter copy, data-informed layout decisions. AI accelerates every phase of the build without cutting corners.

🔗

Automated Workflows

Connect your site to any tool - CRM, email, Slack, sheets - with logic that runs on autopilot. Once it's in place, it runs quietly in the background.

See what your website could be doing while you sleep.

91/100

🔥 Hot Lead Detected Sarah Miller · Roof Inspection · Call within 5 min

Call Now →

Try the Live AI Lead Demo →

How It Works

Simple process.
Serious results.

Four clear steps. No wasted motion. No handoff confusion after launch. Just a process built to deliver.

Discovery Call

We talk goals, audience, and what's not working. I ask the questions most agencies skip — because a sharper brief makes everything that follows stronger.

Strategy & Design

Custom wireframes, brand direction, and a clear plan — before a single line of code is written. You know exactly what's being built before development begins.

Build & Integrate

Site goes live with AI systems, analytics, and automations fully connected and tested. Every detail checked. Every integration working as it should.

Launch & Optimize

Ongoing refinement based on real data. After launch, I continue to monitor, adjust, and improve performance so the site keeps working as hard as it should.

Selected Work

Built with purpose.
Designed to perform.

Selected work for real businesses, with more launches on the way.

Web + AI

Complete Roofing Systems

Multi-page site for an Idaho metal roofing contractor - AI-powered lead scoring, smart estimate forms, mobile-first design built to convert local traffic.

"Should I Replace My Roof?" — 6-Step Quiz

🏠 Residential 🔴 20+ yrs old 💧 Active Leak ⛈️ Storm Damage

🚨 High Urgency Replacement likely — scored lead sent to owner

Web DesignAI Lead ScoringSmart FormsIdaho

Branding

River Vixens™ - Fish Wild.

Full brand build for a women's fly fishing company. Logo, website, apparel - built to feel wild, feminine, and unapologetically outdoors.

BrandingWeb DesignApparel

Branding & Print

Wild Phyllis Bakery

Brand identity and print design for an independent sourdough bakery - logo, book cover, and local SEO to build their presence from the ground up.

Logo DesignBook CoverLocal SEO

Let's Work Together

Ready to build something
that actually works?

Your inquiry is scored the moment it comes in. High-fit projects rise to the top, so the right conversations happen faster. Boise-based. Working with clients nationwide.

AI-Prioritized Response

Complimentary Discovery Call

Straight Talk. No Agency Fluff.

First Name *

Last Name *

Email *

Phone

Business Name

Industry

What do you need? *

Budget Range

Timeline

Select a service, budget & timeline to see your score

Tell me about the project

Live Demo

AI Lead Capture Demo

See how a simple website form can become a complete lead-generation system.

Sample Lead Form

Name

Sarah Miller

[email protected]

Phone

(208) 555-0147

Business Type

Roofing Customer

Customer Message

"We had wind damage last night and need someone to look at the roof before it leaks."

Service Needed

Roof Inspection / Repair

Urgency

High

Budget Range

$5,000 – $15,000

This simulates what happens the moment a customer submits a form on your website.

AI Output

Click Generate Lead Summary to see the AI in action.

In a real system, this runs automatically the moment a form is submitted.

Lead Score

0/100

🔥 Hot Lead

High urgency, clear service need, likely high-value project, ready for immediate follow-up.

📋 Lead Summary

CustomerSarah Miller

ServiceRoof Inspection / Repair

UrgencyHigh

Estimated Value$5,000 – $15,000

Recommended ActionCall within 5 minutes

NotesPossible storm/wind damage. Customer is worried about leaking and appears ready to schedule an inspection.

✉️ Auto-Response Email — Sent to Customer

Subject: We received your roofing request

Hi Sarah,

Thanks for reaching out. We received your request about possible wind damage to your roof. Because this may lead to leaking, we recommend scheduling an inspection as soon as possible.

Someone from our team will contact you shortly to confirm your address, look at the damage, and discuss the next available appointment.

Thank you,
Complete Roofing Systems

🔔 Internal Notification — Sent to Owner

🔥 New hot lead received

Sarah Miller needs a roof inspection after wind damage. Estimated project value: $5,000–$15,000. Recommended follow-up: call within 5 minutes.

📊 Lead Generation Pipeline

Name	Service	Score	Status	Next Step
Sarah Miller	Roof Inspection / Repair	91	Hot Lead	Call Now

Pipeline statuses

New Lead Hot Lead Follow-Up Needed Estimate Sent Booked Closed

What this system does for your business

Smart lead scoring Auto-response emails Internal lead alerts CRM / spreadsheet capture Follow-up reminders Lead pipeline organization Customer segmentation Appointment request routing Review request automation Missed opportunity tracking

Your website should be your best employee.

Everything you need.Nothing you don't.

The AI advantage.It's real.